Dubai – Mubasher: Dubai Investments has officially broken ground on Asayel Avenue, a new residential cluster expanding the AED 2.20 billion Mirdif Hills master development in the community of Mirdif.

Established through Dubai Investment Real Estate (DIR), the real estate arm of Dubai Investments, the project marks a new phase for one of Dubai’s most successful residential destinations, according to a press release.

Asayel Avenue will feature 193 thoughtfully designed residential apartments comprising one-, two-, and three-bedroom units, with spacious layouts, premium finishes, and integrated smart living technologies.

The AED 400 million cluster is a seamless extension of the Mirdif Hills master plan, building on the success of Janayen, Nasayem, and Al Multaqa Avenues.

Khalid bin Kalban, Vice Chairman and CEO of Dubai Investments, said: “Mirdif Hills has emerged as a benchmark for integrated living, and with Asayel Avenue, Dubai Investments is strengthening its presence in Dubai’s residential sector by responding to growing demand for well-designed urban spaces that offer both comfort and connectivity.”

The construction phase began in the second quarter (Q2) of 2025, while the delivery is expected to take place by Q2-27.

In the three-month period that ended on 31 March 2025, the DFM-listed company logged net profits after tax valued at AED 167.18 million, compared to AED 112.36 million in Q1-24.